Fright Night Trick Or Treat

Halloween at the house of @mackintoshandmore

Come on over...my address is right here

Onward an upward.

Ruby Red Hearts

Heart shaped leaves in Ruby Red vases from £19.95 

Brrr. Getting Very Autumnal

So how do you live long and prosper in a little retail world?

If you want a bricks and mortar presence on the High Street you need the premises, the products and the people.

Your shop fittings will help you stand out from the crowd and together with the ambiance you create, your business will be totally compelling to the public at large. The U.S.P. (unique selling point) of the store will make people want to spend money with you rather than a superstore or hypermarket.
Even better, stock stuff they cannot match, be it vintage, quirky or totally unique to you. Do all these things and you are off to a great start.
But it's not enough these days, you need to self-promote.

You need Social Media of Course!

 

Facebook, Twitter, Instagram etc. I'm a novice with much to learn but I see the value of a presence on these platforms.

I joined Facebook years ago but only recently have I started using it to help promote my business. Does it work? I will let you know in due course. 

It used to be the case in business that when times got hard the first things to suffer were Staff Training and Advertising budgets, but aren't they the very things you need to utilise when things get tough?
As Social Media is essentially free the only thing you need to spend is time and this can be a significant investment to the self employed. 

People seem to respond better to images rather than lots of text so I can understand the success of Instagram and I MUST try to make time to develop a presence on my recently acquired page. You would think that Twitter would work best with a picture and caption. Not for me though, I find Twitter to be rather disconnected, with people only looking for followers rather than content. As for others like WhatsApp or Snapchat etc. I am totally clueless. A newbie like me cannot deal with those yet, so my focus is understanding Facebook for now.

Image of this Blog on my phone.

Be More Mobile!

People seem more happy to get mobile on the sofa - with a phone or tablet in hand.
On checking how people connect with my on line "presence", I find there is an overwhelming amount of mobile device browsing compared to desktop computers. If you have a web presence you need to be "mobile" optimised. I was horrified to see some of my stuff while browsing on my phone, something I almost never do, it just did not look right. As I use a desktop computer almost all of the time I had not considered that there would be a significant difference, my bad!
For example, I purposely don't have side panels on this blog because they seem to distort the view on a small device. And I noticed my images don't work when shown three abreast whereas they look fine on a desktop screen.
None of this had occurred to me before, but as this is the future of on line browsing I had better start addressing mobile compatibility right now.

So Much To Learn So little Time.

OH DEAR ...

 A Very Art Deco Look In Red By Mackintosh And More

I'm In The Red Again!

 

Via Amazon And eBay

All Three Designs

Will Be Available Shortly

THE FUSCHIA'S BRIGHT...

The Future Is Fuschia...

Fuschia & Pearl - £24.95 - 25cm

Mackintosh Rose & Leaf - £29.95

Flower Vase 30cm - £34.95

 This combination reminds me that Spring has nearly sprung!

Small Hurricane Vase - £19.95

Mackintosh And More

Posy Vase 20cm - £19.95

 

Further Up The Amazon

I 💖 Amazon Because...

 

 

Well, first we have to take a step back in time. 

 

We used to have bricks and mortar shops, two on separate occasions, tucked away on the High Street.
The second premises was quite large for a "Mum and Dad" type of store which had my workshop and stock room in the back. It worked very well for us for some time with Alan minding the shop and me beavering away in the background. Our customers were great, we were in a small town so we had a large number of regulars who would linger and chat about everyday issues etc. But like many small towns the independent shops were dwindling away due to many factors too numerous to discuss here.

Behold My Retail Empire.

 

 

But the major factor was always rent and rates. Time to tackle the "Elephant In The Room".

 

AMAZON FEES

 

People moan about the commission and fees you have to pay on each sale, roughly 15% - LOOK AT THE ADVANTAGES!

• No rent or council business rates - which are an absolute rip-off!
• Open 24 hours 365 days of the year.
• Part of the largest on-line marketplace.
• Millions of potential footfall, anyone anywhere in the world can browse your store.
• You don't have to make sales or supervise browsers. Set up your store and have a nap!
• No cleaning or building maintainance.
• No insurance payments 
• No credit card rental and comission.
• Not paying two licence fees for background music.

The list goes on and on, I would say that High Street Retail costs would easily exceed 20 -25% of turnover for a small business with no online presence. Now Amazon and all of it's advantages don't look so bad! Plus the high standard that Amazon demand of it's "Sellers" stops you from being lazy. Customer service is as important to Amazon as it is to me and this means that customers can buy with absolute confidence.
The buyer is their top priority bar none!

But the main advantage is that you manage your Amazon store. If you have a bricks and mortar store it manages you.

About five years ago I reverted back to being solely a "Cottage Industry". Working from home requires discipline and yes, I'm still working on that. But my time is more my own and the running costs are significantly less so I take that as a win win situation. I know this would not work for everyone but for now it makes me happy. 😀

Now what about eBay?

Feeling Blue

Not Really, just vase-ing!

Blue seems to be quite popular at the moment, so here are a few examples coupled with Pearl accents. This really is a striking combination, giving a lovely pop of colour in most room settings. All will be available for sale soon.

The Old One Two!

Not one sale...

But Two!

Here I am, front row 3rd from the right

You may remember, this Purple and Pearl Cylinder Vase was first introduced in the dresser group photo.

Well 24 hours after launching it into the inter-web marketplace it sold TWICE on eBay! 

This might not mean much to most, but I, for one, am extremely pleased.😀

You can see it on eBay Here 

 

I'm Going Through A Purple Patch.

A new colour combination for this style of vase, great for flowers, dried arrangements or just on it's own. 

Available from Amazon or eBay

 This is a brand new design which is a take on a customer's request. I call this a Bouquet vase, and it is shown here in Purple, Lilac, and Pearl. The pearl tends to go from a very pale sunshine yellow to a mid pink hue as you turn the vase or view it from different angles, I love the effect.

This is also available form Amazon or eBay

The World Of Gift Fairs - Selling To The Trade - Part 3.

When Reality Bites.

 

After the euphoria of a successful Trade Fair comes the reality of actually making and dispatching the goods.

It seems to be some kind of unwritten rule that the first order you send to a customer is "Pro Forma", that is to say the client pays for the goods prior to receiving them. Thereafter, the account becomes "thirty day terms" which literally means that when the goods and invoice are dispatched to the customer, they have thirty days to pay for them.
Obviously, some pay early, some pay late. I was lucky as I always got paid on time, but I know of some real horror stories from other makers who have had all sorts of problems with finance. I have been lucky enough to only work with nice people.😇

Whilst taking orders I always kept a monthly planner handy, this was invaluable to schedule dates for orders to be made and dispatched.This helped me give the customer some idea of a delivery date, after all, there are only so many items that can be made in any given day and you have to be honest with youself and your customer.

 I left the weekends free and tried to base my day on a typical 9 to 5 as far as life (kids) allowed. Once you are back home you MUST try to stick to your planner schedule come hell or high water. Unforseen events will conspire to eat into your day, from unexpected visitors to a child needing to come home from school. When this happens (and it will!) you need a new strategy. If you have to, get up early, work late, even work those sacred weekends but never fall behind - If you do, believe me, you will never catch up


You have to be very realistic about what you can achieve in an hour, a day a week, a month. And plan your workload accordingly.
I did this and thought about what I could comfortably achieve in any given day and it's worked out pretty well for me. I use the word "comfortably" because there is no point pushing yourself and your stress level up every day.
Obviously you need to make a living, but there's no point making youself ill doing it - it takes the fun out of life.

Whatever happens,

NEVER OVER PROMISE AND NEVER UNDER DELIVER

After breakfast.....

I Made This!

This large bowl is the last one of only five I will be making.

It is a great centrepiece and looks fabulous, but it is VERY heavy to work with.

 

Mackintosh And More Rose And Leaf Bowl

Limited Edition Bowl By Marion Brown - Mackintosh And More

Look at what I found on the dresser!!!

All in a (few) days work for a little old Cottage Industry like Mackintosh And More. My work is inspired by shapes and patterns taken from the Art Deco and Art Nouveau eras. With a hint of Charles Rennie Mackintosh unique style.

This dresser is now doubling as my "Image Factory", you will see it as the background in numerous pictures on this fledgling Blog. Each item needs to be individually photographed to then be loaded onto the Amazon and eBay Marketplaces.

O.K. I know that I have many challenges with my photographic efforts, and I am always trying to improve. They say image is everything and that is certainly the case with internet sales, I do my best but it's a steep learning curve.

I try to take three or four shots of a vase from different angles and rightly or wrongly I have recently included the wine bottle to give some scale. I tend to sit astride a dining chair and rest my forearms on the back to steady the yips! However sometimes I just point and hold my breath.😅

By the by, I'm not using some kind of specialist top of the range mega pixel camera, I wouldn't have a clue how to use it. My current weapon of choice is an everyday "Tablet" computer, maybe it's an unusual choice but I feel comfortable with it at the moment.

Charles Rennie Mackintosh Inspired - Now Available.

Mackintosh Rose and Leaf Design

Hello Everyone,


You may remember that I have posted this design previously, it is now available to purchase.

At 30cm tall only £49.95 with FREE U.K. delivery.

Availabe from Amazon HERE
               
                  OR

Available from eBay HERE 

What Now! The World Of Gift Fairs - Selling To The Trade.

 Tackling the gift world, one vase at a time!

 

 😟 It was more like apprehension than worry when I first stuck my toe into the muddy waters of attracting retail outlets to stock my vases. Sale or return was all well and good, many retailers will happily take on stock if there's no financial outlay, but I wanted to know if the product was attractive enough for people to order their stock and pay for it up front. The only way to do this is to book space at a gift show.

At the time (2006?) there was a Business Forum in Northumberland who were keen to help small businesses take off. They kindly offered us a very small space (at vastly reduced rates) at the British Craft Trade Fair. This is an annual show which takes place in Harrogate, and is the best place for retailers and gallery owners to see exclusively hand-made British products.

My BCTF stand was similar to this one.

Well the space was small, only a metre wide and two metres tall, but I was grateful for the opportunity.  I arranged as many vases as I could, as artistically as I could and waited nervously for the doors to open.

It was a slow start.

Trade Buyers are a mixed bag. Shops, Galleries Museums, Tourist Information Centres, National Trust, Garden Centres, to name but a few. They only have so much money to spend and they need to feel that the product will sell in their particular market. So they like to look at everything, often twice, making notes as they go, before they feel they can commit to an order.
But eventually the orders started coming! OK, I wasn't going to make a fortune, but it was a good start. As well as the promise of actually being paid, I was getting a lot of feedback and suggestions about colour combinations and current trends. It was a really worthwhile experience.

So I'd gained a little confidence, had some new ideas, and thought I was ready to take on another Gift Fair, something bigger. The obvious choice seemed to be the Home & Gift Fair, again in beautiful Harrogate. This is a much larger affair, and has all kinds of different products from around the world, not just hand-made things from a little "Cottage Industry" like mine.
There was a good chance my display would be entirely overshadowed by so many sparkly imported things so I was going to have to make an enormous effort, Hmm.

More to follow...

Charles Rennie Mackintosh Inspired.

Hurricane Lamp - Coming Soon - Actually £49.95 - It's Quite Large, 30cm Tall.

Now What?

That's what I thought, so you think you're a "Cottage Industry", now what are you going to do to make it work?

I outlined a potted history of my journey earlier but in many ways that was just the start of it all.
We sold our shop Artifacts, as we were made an offer that we really couldn't refuse. The shop had been very good to us since our return to the U.K. but both Alan and I felt that we were being given a new direction. The money raised from the business basically financed the next twelve months or so of refining my designs, creating new ones and testing the market to see if my work would sell!

Artifacts - our third baby!

A friend and fellow "Crafter from home" told us of a Tourist Information Centre in the lovely Northumberland town of Morpeth. This T.I.C. is also a Northumberland Pipe Museum and Gallery for local Artists and Makers, and is called Morpeth Chantry. Thankfully my work was accepted, and for a monthly fee and commission on each sale I started to display my glass. This move proved to be one of the best things that I ever did! My work sold, thank goodness, which made me feel a little more confident, and as well as that, provided the platform and contacts to approach other local galleries and shops to take my work on a sale or return basis. This is perfect for the outlet as there is no initial outlay or financial risk, and for me it was more exposure, so a winner all round.

I think at this point I should mention a slightly sensitive subject - Managing Your Day.
I know it doen't sound particularly tricky but it is, without doubt, one of the toughest aspects of working from home to get to grips with. Oh the distractions, kids, housework, homework, cooking, kids, bath time, theirs and mine, husband etc. etc.

 AND

Why is it that friends and relatives who just "pop round" don't understand that technically I'm at work? They expect me to drop everything and put the kettle on so we can have a lovely natter. You may think I'm being miserable (and they usually do) but I'm trying to be creative here! The truth is, other people don't see what I do as a proper job and I'm sure they think it's a hobby. How do they imagine I pay the bills! So be warned - if you're going to work from home you need boundaries. If anyone figures out how to do this tactfully, please let me know :D

 

What Now! The World Of Gift Fairs - Selling To The Trade.

 Tackling the gift world, one vase at a time!

 

 😟 It was more like apprehension than worry when I first stuck my toe into the muddy waters of attracting retail outlets to stock my vases. Sale or return was all well and good, many retailers will happily take on stock if there's no financial outlay, but I wanted to know if the product was attractive enough for people to order their stock and pay for it up front. The only way to do this is to book space at a gift show.

At the time (2006?) there was a Business Forum in Northumberland who were keen to help small businesses take off. They kindly offered us a very small space (at vastly reduced rates) at the British Craft Trade Fair. This is an annual show which takes place in Harrogate, and is the best place for retailers and gallery owners to see exclusively hand-made British products.

My BCTF stand was similar to this one.

Well the space was small, only a metre wide and two metres tall, but I was grateful for the opportunity.  I arranged as many vases as I could, as artistically as I could and waited nervously for the doors to open.

It was a slow start.

Trade Buyers are a mixed bag. Shops, Galleries Museums, Tourist Information Centres, National Trust, Garden Centres, to name but a few. They only have so much money to spend and they need to feel that the product will sell in their particular market. So they like to look at everything, often twice, making notes as they go, before they feel they can commit to an order.
But eventually the orders started coming! OK, I wasn't going to make a fortune, but it was a good start. As well as the promise of actually being paid, I was getting a lot of feedback and suggestions about colour combinations and current trends. It was a really worthwhile experience.

So I'd gained a little confidence, had some new ideas, and thought I was ready to take on another Gift Fair, something bigger. The obvious choice seemed to be the Home & Gift Fair, again in beautiful Harrogate. This is a much larger affair, and has all kinds of different products from around the world, not just hand-made things from a little "Cottage Industry" like mine.
There was a good chance my display would be entirely overshadowed by so many sparkly imported things so I was going to have to make an enormous effort, Hmm.

 

More to follow...